Archive for April, 2014

Marketing Your Property

Monday, April 28th, 2014

Have you ever heard a Real Estate Agent tell you that they have a buyer for your property in order to get you to list with them?

Is this in your best interest as a seller?

There are several traditional practices in Real Estate that don’t make sense any more. In today’s information age consumers can access properties accross several platforms and this gives your property tremendous exposure to buyers. In an active market like we see in the Central Alberta area right now, it is not smart business for you to work with someone who is not willing to market your property to the highest number of potential buyers – you pay them a fee for a reason.

If you see that your agent is bringing in only their own buyers, and/or they are having an exclusive Brokerage open house/tour, be sure that you are accepting offers only after the property is actually listed and is live on the local Board so that you know it’s been exposed to all potential buyers. Have your Realtor send you the actual listing, it takes them less than 5 minutes. There is no advantage to you to sell your property after only limited marketing and exposure.

Demand best practice from your Real Estate Agent, be sure they’re working for you and in your best interest.

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